10 Elements of Chatbot Design to Keep an Eye on

10 Elements of Chatbot Design to Keep an Eye on

Do you want to create a chatbot that understands your audience, helps every time, and responds quickly? That's what you get from great chatbot design.

There are a few rules and design elements to make your chatbot solid. And we’re bringing them up to you today.

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#1 User-interface

well-designed UI shapes how users interact with the chatbot. A confusing interface just scares them off. Even if they need help, they might give up contacting you because they feel overwhelmed.

Good graphical user interfaces make this interaction smooth and intuitive. The ease of use makes the chatbot accessible to everyone, regardless of their tech skills.

💰 What does it mean for your business?

For businesses, a user-friendly chatbot can perform many tasks. It can answer customer questions, guide them through processes, and connect them with the right services or human agents.

🙋‍♀️ What does it mean for users?

Users benefit because a clear interface saves time and reduces frustration. A chatbot that is easy to understand and use helps users get the information they need quickly.

#2 Personalization

Personalization is key in chatbot design because it adapts to user behavior. Artificial intelligence analyzes interactions on chatbot platforms, including messaging apps. It helps the chatbot respond in a way that suits each user.

It’s a win-win – it saves time for both sides and makes the customer experience better.

💰 What does it mean for your business?

A good chatbot that personalizes responses can improve service quality. It remembers return users and their past chats. And getting recognition boosts customer satisfaction.

🙋‍♀️ What does it mean for users?

Users also gain from personalized chatbots. They get answers that suit their specific needs and preferences.

#3 Response quality and speed

Do you want users to enjoy a smoother, more satisfying interaction and return to use the service again? Provide fast, high-quality customer service.

💰 What does it mean for your business?

Fast and accurate responses mean customers get the help they need without delays. The efficiency can convert a simple inquiry into a sale and increase overall customer loyalty.

🙋‍♀️ What does it mean for users?

They receive swift, correct answers. Quick, reliable responses to their questions or problems mean they don’t waste time.

#4 Error handling

Chatbot design is more than just visual elements – it’s crucial to consider how the chatbot operates. Most importantly, how it handled errors. It needs to be lightning fast and as effective as possible.

💰 What does it mean for your business?

You can save costs and make better use of your resources. A chatbot that uses conversational AI or rule-based bots can streamline problem-solving, automate routine tasks, and free up employees for more complex issues.

🙋‍♀️ What does it mean for users?

Users get what they want - a quick, accurate bot responses. You show how reliable you are, and users know they can rely on you for any issue they might have.

#5 Feedback

When designing chatbots, make sure you give users a chance to let you know about their experience. Collect feedback directly from users with a quick poll at the end of the conversation, so you can tailor the chatbot to better accommodate each user type.

And by the way… did you know that Smartsupp comes with such a poll after every conversation.

💰 What does it mean for your business?

You gain insights into user behavior and preferences. Businesses use this data to refine their products and services, and develop products and experiences that could open new markets or strengthen their market position.

🙋‍♀️ What does it mean for users?

Users’ feedback directly influences the evolution of the chatbot. It makes the chatbot more responsive and relevant, making it more useful.

#6 Scalability and integration

Scalability and integration define chatbots and how they work from the very beginning.

These two elements ensure that bots can adapt to what customers want. So, before choosing a chatbot software, go through the integration list, and see if it integrates with the systems you already use.

💰 What does it mean for your business?

The chatbot can handle more users and complex tasks smoothly, so there is no system overload, and a consistent experience for everyone is maintained. Also, thanks to the CRM system or other integrations with tools you use on a daily basis, you can have all the important info in one place.

🙋‍♀️ What does it mean for users?

No matter how many people use the chatbot simultaneously, they all get fast and helpful responses.

#7 Use graphical elements

In chatbot design, using visuals and emojis (but it depends on what tone you use in your communication) makes the user interface (UI) more engaging and easy to understand.

Emojis help the chatbot express emotions and ideas quickly. The conversation flow feels lively and friendly. But if you decide on super formal communication, it’s better to skip emojis.

💰 What does it mean for your business?

When you include visuals, users get a more appealing and interactive experience. Some of them might feel encouraged to explore and stay engaged with the chatbot longer.

🙋‍♀️ What does it mean for users?

Visuals, like images and icons, can also guide users through the chatbot UI. For example, product cards in the chat window can showcase items with images, prices, and descriptions, helping users make choices easily.

#8 Artificial intelligence

It’s good to have some backup, right? Think about what your business needs: AI (artificial intelligence), NLP (natural language processing), ML (machine learning), or maybe all?

AI chatbots, for instance, process and respond to user queries using artificial intelligence. Technology like this works well for tasks like answering customer questions or boosting sales through automation.

Facebook Messenger chatbots often use AI to provide quick and accurate services to users.

💰 What does it mean for your business?

AI chatbots are great tools for businesses looking to automate interactions and provide immediate responses. They help manage large volumes of queries without compromising the quality of service. You can make interaction smooth and keep users engaged. Even if it’s fully automated, users may feel like they hold a human conversation.

🙋‍♀️ What does it mean for users?

Users get help any time of the day or night, and the responses are accurate, and bring a lot of value. Always let users know that they’re talking to a chatbot.

#9 Tone and voice

Setting the right tone and voice in the chatbot design process is a must. Decide how the chatbot talks to users, and make sure it fits the brand and meets the expectations of its intended users.

Through user research, you discover what your audience prefers and apply this to your chatbot UI design. The tone should match how formal or casual your users expect you to be. The voice gives your chatbot a consistent personality.

💰 What does it mean for your business?

Once you set your tone and voice across all the platforms, your brand’s messaging is kept in a consistent manner.

🙋‍♀️ What does it mean for users?

Your tone and voice make interactions predictable and comfortable for users. They know what you expect, and when your way of communication resonates with customers, they might want to keep shopping at your store.

#10 Logic and straight-to-the-point conversation flow

In other words, make the bot’s responses closely match human conversations – so they are direct and purposeful.

When you design a chatbot to respond clearly and quickly, it helps users get the information they need without any runaround. For example, if a user asks a question about store hours, the chatbot should deliver that specific information right away.

💰 What does it mean for your business?

You provide more helpful interactions that feel as natural and straightforward as talking to a human. Users know that when they need something, they get an on-point response or will be redirected to a knowledgeable agent if necessary.

🙋‍♀️ What does it mean for users?

Users are not lost or overwhelmed by too many options or complex responses.

How does Smartsupp help you create chatbots that engage?

Feels like a lot to take to handle? No worries, there’s an all-in-one tool that will take care of everything. Smartsupp offers chatbots and live chat services, so you can create amazing experiences straight on your website.

And the best part is that it’s super easy and quick to implement, and you don’t have to scratch your head about your chatbot design. How is that possible? All thanks to:

✔️ Easy implementation

To implement Smartsupp and integrate an AI chatbot, particularly useful for platforms like Facebook Messenger, follow our step-by-step guidelines:

  1. Sign up and installation
    Create an account at Smartsupp. Once registered, you will receive a unique chat code. This code needs to be inserted into the HTML of your website. Ensure it’s placed before the closing </body> tag for optimal performance.
  2. Customize chatbot settings
    Access the Smartsupp dashboard to configure your chatbot settings. Here, you can adjust the chatbot UX design to match your brand. Set up languages, manage automated messages, and customize the chatbot’s responses to mirror human conversations.
  3. Enhance the chatbot UI
    Use the chatbox settings to modify visual elements such as colors, text, and position on your website. Then, your chatbot is not only functional but also visually appealing.
  4. Set up automation and AI features
    Smartsupp comes with AI-driven features for better user interactions: automated responses and conversational AI capabilities. Set it up and enjoy great help in handling common queries.
  5. Integrate with messaging apps
    For integration with platforms like Facebook Messenger, you may need to use specific APIs or additional settings provided by Smartsupp, so that the chatbot works seamlessly across all platforms.
  6. Test and go live
    Before going live, thoroughly test the chatbot to see if it responds as intended. Check for any issues in conversation flow or UI elements that might hinder user experience.

After launching, continue to monitor the chatbot’s performance. Use Smartsupp’s analytics tools to track engagement and adjust the chatbot’s design and responses based on user feedback and behavior.

📚 Did you know you can create your chatbot in 10 minutes using ChatGPT?

✔️ AI support

Meet conversational AI chatbot, and Smartsupp’s Mira - both AI-ed powered chatbots. Smartsupp uses AI in its chatbot technology to make the chatbot interface better for businesses and customers.

Chatbots talk more naturally through conversational interfaces. The AI makes sure every chat feels smooth, and helps businesses sell more by suggesting products that fit what customers are looking for.

If you want to know more about how Smartsupp uses AI, you can check out AI conversational chatbots and Mira AI Shopping Assistant.

How AI Shopping Assistant can help you increase sales and guide customers

✔️ Comfortable using

We compared our chat box with competitors’, and it turns out that we did a good job! Our chat box provides a better chatbot UX design than others. It’s simple and user-oriented.

At Smartsupp, a person who needs to contact you can enlarge the chat box for a better user experience.

Good looking design of a chat widget can help you with your customers

Our chat box stands out because it lets people make it bigger for easier reading and chatting. Users can see messages well and reply without trouble.

Also, our chat box design focuses on smooth interactions. We handle common customer queries with smart bot design and useful UI elements, making it simpler for users to get help.

✔️ Attention-grabbing visuals

Smartsupp uses product cards to make shopping more visual and engaging (it is also available as a Facebook Messenger chatbot).

When customers chat, they see product images, details, and prices right in their conversation. It’s easier for them to learn about products and helps them decide to buy without leaving the chat. Also, you can use fun emojis in your communication as well.

Prodiuct cards can make shopping more visual and engaging

✔️ Powerful integrations

Smartsupp’s integration makes your workflow just smooth. You can connect with many e-commerce platforms and website builders. All to deliver a seamless support experience across all digital interactions.

Also, Smartsupp’s mobile SDK lets businesses provide instant in-app support without leaving the app. It’s available for both iOS and Android platforms.

Mobile SDK offers you instant in-app support


Designing chatbots isn’t making them work. You must create an experience that feels natural and helpful. Every detail matters here.

Smartsupp’s chatbots are AI-powered and easy to use. Everyone, from the business owner to the customer, finds value in every conversation.

Dealing with a simple question? Managing complex customer service needs? Smartsupp designs chatbots that handle everything.

Sign up for Smartsupp today.