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If you run an online business, it’s crucial to deliver a great post-purchase experience to your customers. One way to do this is by sending a thank you for your purchase email or letter to show genuine gratitude and customer appreciation.
A purchase note that is short, yet specific to the product they just bought goes a long way to increasing customer loyalty. And it’s a quick note that is often neglected in the marketing strategies of ecommerce brands.
To make your life easier, we’ve rounded up some of the best thank you for your purchase message templates from around the web.
Benefits of Using a Thank You For Your Purchase Template
Having a template saves time
You don’t have to start from scratch every time you need to send a customer a thank you for your purchase email. Simply choose a customizable template, make a few tweaks, and hit send.
When you have a template, it becomes easier to add a personal touch to your thank you for your purchase email or letter and increase customer engagement in your communication. Quickly customize your messages to customers without having to worry about the overall structure.
A consistent look and feel across all your communications helps create a strong brand identity. By using a thank you for your purchase template, you can maintain one tone of voice and strengthen your brand.
Better customer experience
Imagine that you’ve just made a purchase and the seller sends you a handwritten card or a gift certificate. How would you feel? We’re willing to bet that you’d be pretty impressed, have a greater emotional investment, and be a happy customer.
A thank you for your purchase template can help create this same feeling for your clients, showing that you care about them and leading to increased customer retention. Check that their experience with your business was on point by creating a survey to gather feedback afterwards.
More sales in the pipeline
Thank you notes show your customers that you value their business and appreciate their patronage. They also give you an opportunity to upsell, cross-sell, or simply provide additional information about your products.
By showing gratitude, you can keep your business top of mind, improve customer satisfaction, and increase the chances of making additional sales down the road.
Word of mouth marketing
Satisfied customers who receive thank you purchase notes from you are more likely to recommend your brand to their friends or family members. This works as a kind of extra free promotion akin to handing out business cards, helping you reach new audiences organically.
Your loyal customers might also be willing to make social media posts about their experiences with your business. Repurpose, share, or comment on such content (with a social media management tool if you manage many profiles) to encourage two-way communication between your brand and its clients.
Elements of a Thank You For Your Purchase Template
Now that we’ve covered the benefits of using a thank you for your purchase template, let’s take a look at some of the elements that make up a great thank you email layout.
This should stand out in the recipient’s inbox and let them know immediately that the email is a gratitude message, encouraging them to open and read it. Typically, the best subject lines for sales emails will explicitly include the words “Thank you” or similar.
Sender name and address
The sender name and address are usually included in the header of the email or letter. This is generally your business name and address.
The current date is typically placed below the sender name and address.
Recipient name and address
The recipient name and address are usually located below the date. This is generally the customer’s name and shipping address.
The salutation is the greeting at the beginning of the email or letter such as “Hello” or “Dear”. It’s generally followed by a comma.
The body of the email or letter is where you’ll include the actual message. This is where you’ll thank the customer for their purchase and invite them to contact you if they have any questions or concerns.
The closing is typically a short phrase followed by a comma. Some examples include “Sincerely”, “Regards”, and “Best”.
The signature is generally your name, title, and contact information. This is typically placed after the closing.
Types of Thank You For Your Purchase Templates
Now that we’ve gone over the benefits of using a thank you for your purchase template, let’s take a look at some of the different types that are available.
Product or Service Specific Thank You
This type of thank you for your purchase template is focused on the product or service that the customer just bought or subscribed to. It includes information about the product/service, how to use it, and what they can expect from it.
This template is a great choice if you want to give your customers more information about their purchase and how they can get the most out of it.
Cross-Sell/Upsell Thank You
Focused on encouraging your customers to make additional purchases. It includes information about other products or services that complement one they have just bought, and how they can enhance the overall experience.
This type of email will help increase the average order value of your customers’ purchases.
Customer Service Thank You
Includes information about how to contact customer service, what to do if there are any problems with the product, and how to take advantage of any warranties or guarantees.
A great choice if you want to show your customers that you’re there for them after the sale.
Thank You and Welcome Aboard
This kind of email template is focused on both thanking the customer and welcoming them to your company or brand. It includes a message of gratitude as well as information about what they can expect from being your customer.
Sending an email such as this can help you make a good impression on your first-time customers.
Order Confirmation Email
A standard email message to confirm that a customer has successfully completed a purchase can also double-up as a thank you note. SImply add a short, handwritten note of gratitude into the body of the email after sharing the important details.
This type of email should be sent after every purchase anyway, so take this opportunity to say thank you.
Thank You For Your Purchase Template Examples
Below are some specific examples of all the above types of thank you emails.
#1 Product Specific Thank You Example 1
my name is [Your Name] and I would like to personally thank you for your purchase of the [Product Name].
We are confident that you will be completely satisfied with your purchase, and we hope that you enjoy using it for many years to come.
If you have any questions or concerns about your purchase, please do not hesitate to contact us at [Your Email Address] or by calling our customer service hotline at [Your Number].
Thank you again for your business, and we hope to see you again soon.
#2 Product Specific Thank You Example 2
Thanks so much for purchasing [Product Name]! We know you’re going to love it.
If you have any questions about your purchase or need help getting started, we’re here for you.
You can reach us at [Your Email Address] or by using the live chat on our website.
We can’t wait to hear what you think of your new purchase!
#3 Product Specific Thank You Example 3
Do you know what’s the best thing about [Product Name]?
That you’re the new owner of it!
If you need help getting the most out of [Product Name], we’d be happy to share some more information or answer any questions you may have.
Simply reply to this email and we’ll get back to you with everything you might need to enjoy your new purchase to its fullest potential.
#4 Service Specific Thank You Note Example
Thank you for choosing [Your Company] for your recent subscription to [Service Name].
We’re confident that you’ll be happy with your purchase, and we hope you enjoy using our service for many years to come.
If you have any questions or concerns, our customer service team is here to help. Using our live chat, you can reach us anytime.
Thank you again for your business, and we hope to see you back soon!
#5 Cross-Sell/Upsell Thank You Example
Thank you for your purchase of [Product Name]!
We also wanted to let you know about some other related products that we think you’ll love.
[Alternative Product Name 1] is a great choice for those who are looking for an affordable and reliable option.
If you’re looking for something with a little more [Benefit], then we recommend [Alternative Product Name 2].
And if you want the best of the best, then we recommend [Alternative Product Name 3].
If you decide to make a future purchase of any of these products, we’ll give you the discount coupon [Discount Code] to use at checkout for [X]% off.
Thanks again for your purchase, and we hope to see you again soon!
#6 Upselling Thank You Message Example
Thank you for another purchase with us!
Because you are a loyal customer, we wanted to let you know about a great new product that we think you’ll love.
[Latest Product Name] is the latest and greatest version of our popular [Original Product Name].
It features a brand new design, improved performance, and an updated warranty.
If you’re interested in upgrading to the new [Latest Product Name], we’ll give you a gift card for $[X] off to use at checkout. This will be automatically applied if you are logged into your account.
Thanks again for your business, and we hope to see you back soon!
#7 Cross-Sell Thank You Example
Thank you for buying [Product Name]. We hope you’re enjoying your new purchase!
If you’re looking for something to go with your new [Product Name], then we recommend the [Alternative Product Name 1]. It’s a great choice for those who are looking for an affordable and reliable option.
And if you’re looking for our top-of-the range solution, we recommend the [Alternative Product Name 2].
With the coupon code [Discount Code], you’ll get [X]% off your purchase of the [Product Name].
We truly appreciate your business here at [Your Company].
#8 Customer Service Thank You Example
Thank you for your purchase of [Product Name]!
If you have any questions or concerns about your purchase, our customer service team is here to help.
You can reach us at [Your Email Address] or by calling our customer service hotline at [Your Number].
We’re here to help 24/7, and we’ll be happy to answer any questions you have.
Thanks again for your purchase, and we hope you enjoy your new [Product Name]!
#9 Customer Support Thank You Example
Thank you for subscribing to [Service Name].
If you need help using any of the features of our service, our customer support team is waiting for you. We want you to get the most out of your new subscription, so please feel free to ask any questions you may have.
To get in touch, visit our website at [Your Website] or send an email to [Your Email Address], and we’ll get back to you as soon as possible.
Your business here at [Your Company] is truly appreciated. Thanks again for being on board with us.
#10 Order Confirmation Email Thank You Example
Your order of [Product Name] has been confirmed.
The order number is [Order Number], and the expected delivery date is [Delivery Date].
If you have any questions in the meantime, you can reach our customer service team 24/7 at [Your Email Address] or by calling [Your Number].
Thanks for your purchase, we’re sure you’re going to love [Product Name]!
#11 Subscription Confirmation Thank You Example
This email is to confirm the start of your subscription to [Service Name].
Since you have purchased an annual subscription, you will have access to all the great features of [Service Name] until [End Date].
To help you get the most of our service, feel free to contact our support team via live chat on our website at [Your Website] at any time.
We’d be happy to solve any issues or answer any questions you may have.
Thank you for joining us at [Company Name]. We’re sure you’re going to benefit greatly from your subscription.
#12 Live Chat Purchase Thank You Example
Thanks for purchasing [Product Name]. If you have any questions about this item, we’re at your service. Have a nice day!
#13 Live Chat Support Thank You Example
Thank you for reaching out to us via our live chat service. If you need any further assistance, we’re here to help. Have a great day!
How can you use a Thank You For Your Purchase Template in your live chat?
You can use a Thank You Purchase Template in your live chat by adding it as a canned response, if you have this option available. To do so, simply go to your live chat settings and add the template under the “canned responses” section. In Smartsupp, the canned responses option is known as Shortcuts.
Once you’ve done this, you’ll be able to select the template whenever you’re chatting with a customer. This will both save time and ensure that you always provide a consistent level of customer service.
You can also send automatic thank you messages, among others, with Smartsupp when certain conditions are met. For example, you can set up a message to be sent automatically after a purchase is made.
To do this, click on the Robot icon in your Dashboard and choose Auto messages, then click +Add new in the upper right corner and scroll down to the Automatic messages section. Here you can choose from six preset automatic messages that cover the majority of the most common situations.
If you don’t wish to use one of the preset messages, you can create your own by clicking on +New bot and choosing the Automatic message. This can be especially useful for e.g. helping with order completion or goods selection and giving special offers for selected products or a discount off a future purchase.
Automating your live chat will ensure that your customers always receive a thank you message after making a purchase, without you having to do anything. Automations can therefore both save you a lot of time and help to improve your customer service.
This article contains just a few examples of Thank You For Your Purchase Emails. By using these templates, you’ll be able to show your customers that you appreciate their business and ensure that they have a positive experience with your company.
Why not use Smartsupp live chat to send Thank You For Your Purchase messages to customers? Smartsupp is the most powerful live chat software on the market with features like automation, chatbot, video chat, and more. There’s a free plan to try it out, so you’ve got nothing to lose.