Google Analytics

Connection with Google Analytics

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step 1 Measure impact
You can measure the impact Smartsupp has on your conversion rate and visitor behavior in Google Analytics. Unless you use Google Tag Manager, Smartsupp starts sending data to your Google Analytics account the moment you insert Smartsupp code on your website.

Following works only in paid packages STANDARD and PRO.
step 2 Google Tag Manager  

In case you use Google Tag Manager insert following code in Smartsupp code on your website …

_smartsupp.gaKey = 'YOUR_GOOGLE_ANALYTICS_CODE';

… enter your gaKey configuration after the line with _smartsupp.key

<!-- Smartsupp Live Chat script -->
<script type="text/javascript">
var _smartsupp = _smartsupp || {};
_smartsupp.key = 'YOUR_SMARTSUPP_CODE';

_smartsupp.gaKey = 'UA-XXXXXXXX-X';

window.smartsupp||(function(d) {
 var s,c,o=smartsupp=function(){ o._.push(arguments)};o._=[];
 s=d.getElementsByTagName('script')[0];c=d.createElement('script');
 c.type='text/javascript';c.charset='utf-8';c.async=true;
 c.src='//www.smartsuppchat.com/loader.js?';s.parentNode.insertBefore(c,s);
})(document);
</script>

Are you a developer? Do you need more details on Google Analytics integration? Visit our API !

step 3 Event actions  

Smartsupp sends data to Google Analytics as events. In total we send 6 events actions which help you monitor behavior of chatting users. To see all the event actions Smartsupp sends to Google Analytics, go to the Event section (unlike in the picture, you will see the event actions in English).

google-analytics-events_en
step 4 Create new segment

Now all you need to do is create a new segment to filter out data of chatting visitors. You can create a segment for any kind of Smartsupp event action. The most useful metric is the ‘Conversation’ event action.

google-analytics-segment-setup_en
step 4 Compare behaviour

When you have the segment created you can see and compare behaviour of chatting visitors vs all visitors. In the example you see there were 71 chatting visitors vs 3796 total visitors. With that you can calculate 1.9 % of visitors is engaging in a conversation with you and more info.

google-analytics-data-user-behavior_en
step 5 Conversions

The most important thing you can measure is impact of Smartsupp chat on conversions (goals). You are able to see conversion rate of chatting visitors vs your overall conversion rate.

google-analytics-data-conversions_en
Well done! All is up and running.

Do you have any questions, suggestion of additional events to measure or want to share your data from Google Analytics? Let us know !