Web chat for the win-win: Drive online sales through conversations
Let’s face it–not having a web chat for your webshop would be the same as having no shop assistant in a massive brick and mortar store. Smartsupp offers every live chat tool you will likely need in order to reap big business benefits for your online store, driving sales through conversations.
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You go into a big, beautiful store with myriads of goods displayed neatly along the length of every wall. This store bears resemblance to a mirage, some kind of bountiful and elaborate labyrinth offering an endless number of material options specialized for your needs–all potentially satisfying–but, also possibly disappointing if you select something that was not what you wanted or needed. The daunting task of having to find the right option on your own seems ludicrous, so you set about to find assistance. As you walk down the maze of aisles, your fear of having to navigate this luxurious and almost excessively large shop begins to accumulate–you say to yourself, where in the heck is the shop assistant? I literally need somebody to talk to so that I know I’m making the right product choice.
As you aimlessly meander through this gigantic and unpleasantly tantalizing wealth of goods, your frustration finally begins to settle into the equation. Still…no…help! And, that’s when it hits you: Why did I come to this amazing store when there are so many others just like it?
As you turn the next corner of the aisle you finally feel a sense of relief when you realize that you are staring at the exit, and since there is still no shop assistant around to help answer your questions, you make a beeline straight to the doors. Ironically, as you leave through the exit, you don’t realize that you just missed the friendly and knowledgeable shop owner Dolores who finally rears her head out from back-office inventory to check the shop for visitors after spending hours ensuring that all of her stock was taken accordingly. But alas, it was too late and she missed you, and she has therefore not only lost your business today, but also lost it in the future since you will not deal with that headache ever again. If only Dolores had a webshop with a web chat to drive online sales instead…
Why web chat?
Web chat offers a wealth of sales opportunities for online businesses. But also, it is a customer care tool that helps you engage in person-to-person conversation with visitors whom you do not have the luxury to meet in-person. Nowadays, not having a web chat on your online store would literally be like a massive brick-and-mortar store without a shop assistant. No matter how good of quality your products are, or how nicely you display them on your web, or even how well you take stock to make sure that you always have the right number of each product, if you do not have the right web chat solution to help your customers receive the assistance they need then you are bound to lose loads of valuable business opportunities.
Smartsupp Live chat
Solution? Smartsupp’s web chat, also known as the **Live Chat **feature, helps businesses deliver a personalized online shopping experience and drives sales by combining web chat, chatbots, and video recordings, allowing you to genuinely connect with your customers to better identify their needs. The main player, the moneymaker, and the piece that you cannot be without within this powerful combination of features is your web chat. It is your visitor worldwide web communication highway, opening the doors of your business to your customer care service. Essentially, no web chat means less business or no business!
Offering automatic messages, video recordings paired with web chat, chatbots, detailed statistics, and out-of-the-box integrations and API, Smartsupp’s live chat feature unifies all of your visitor and customer communication on one single dashboard. The web chat empowers businesses by making every customer interaction valuable, literally helping you capitalize on the same medium that you use to attend to your visitor’s needs. The primary tools offered within Smartsupp’s web chat feature are as follows, with the corresponding business benefits and insights:
Automatic Replies–Plan when and how you engage visitors on your site to connect with them at the right moment. Create personalized automatic messages, and offer assistance when your potential customers need it most.
Paired video recordings with web chats–Receive the session recordings of your visitors paired together with the live chat messages exchanged between customers and your team, helping you identify their future needs and preferences, fast!
Chatbot–Leverage a chatbot to act as a first-line filter reception for new visitors on your website. Save time and valuable resources with chatbot in the live chat by automating FAQs and menu options that deliver assistance to potential customers.
Facebook and Google Analytics Integration–Connect your Facebook Messenger to Smartsupp and reply to all of your visitor messages from one dashboard. Use Google Analytics to track and measure the impact Smartsupp has on your conversion rates and buyer behavior.
Detailed Statistics–Measure the quality of your customer care: Track satisfaction ratings from your customers in Smartsupp; visualize the chat volume and response time of your agents, and more.
Out-of-the-box Integrations with API–Use our integrations for ecommerce platforms and website builders–Smartsupp automatically links data about your customers and your metrics. You can also create your own integrations via Smartsupp’s API.
Web chat for the win-win
In summary, with Smartsupp’s web chat feature, users can make a primary chunk of their business from conversations with their visitors, as well as offer diligent and professional customer care. Most importantly, webshop owners have a wealth of resources and tools available to ensure that they are never leaving their customers hanging, all while providing everything visitors need during their buyer journey. As the saying goes, the key to great business is creating win-win situations–with web chat, your business, your customer service team, and your potential customers all win by having access to the resources they need in order to create optimal purchase opportunities that benefit all sides.
Give Smartsupp Live Chat a test drive yourself with our fully functional free trial version. If you would like to find out more about Smartsupp’s Live Chat, please don’t hesitate to contact us at email@example.com.
Stay posted for our upcoming how-to and tips and tricks articles that will show you how you can drive online sales with Smartsupp’s live chat.
Till next time, Smartsuppers!