5 tips for increasing your website conversion rate with chatbots
)
Chatbots are not just helpers that handle routine questions and save the support line some time. They are a key tool for gathering important data, leads and feedback, and a significant support for up-selling and cross-selling.
In this article we look at 5 tips on how chatbots can help raise the conversion rate of your online store.
1. TIP | Live chat: the agent's work still plays an essential role
Good customer support should be the backbone of every online store – and its importance is unfortunately often underestimated. There will always be questions that even the smartest chatbot cannot handle.
So before you start thinking about chatbots, you need a perfectly working live chat in place that is clearly visible on your site. That gives customers the certainty that they can turn to you at any time.
Combining a working live chat with a chatbot gives you a powerful mix that shows up clearly in your conversion rate and your revenue. The company Breno, for example, managed to raise its average order value by 30 % and its conversion rate by 169 % by combining chatbots with live chat – with Smartsupp products helping to create 10.8 % of total revenue.
2. TIP | Chatbots: the first line of contact with the customer
Chatbots stand in the first line of your online store. They filter out routine questions, which saves your team time and lets them focus fully on the more important ones. Chatbots can handle up to 90 % of all customers, as in the case of the company Vico Food Box.
But they can do much more. They gather valuable data about your customers, they can measure satisfaction and categorise questions. They also affect the conversion rate of your store, because they can point customers to interesting promotions, discounts or additional services.
3. TIP | AI chatbots: the tools of the future
The days when a clear website and good marketing were enough for success in e-commerce are over. In the age of AI, virtual shopping and blockchain technology, the customer expects perfect service that meets wishes they have not even voiced yet.
That is where more sophisticated AI chatbots come in, offering highly personalised content and so more effective communication. Besides ordinary conversation, they can support a higher order value through cross-sell and up-sell.
In terms of the conversion rate, the main task of an AI chatbot is to make the order process as smooth as possible for the customer and support them in completing it. In practice that means, for example, that if a customer spends longer on a product than usual, the chatbot gives them additional information to help them decide, or offers a suitable alternative.
At Smartsupp we currently offer three new tools within AI chatbots:
AI shopping assistant
AI reply assistant
AI conversational assistant
4. TIP | Lead generation: thousands of new enquiries for your business
One of the key tasks of every online store is to secure a steady flow of new customers. It is a Sisyphean job, though, because for every website visitor who actually buys, twenty others leave before they reach the basket.
The solution is a lead generation chatbot, which not only talks to visitors to your site but also collects valuable contact information about them. That builds you a database of new potential customers to reach out to later. That these are not small numbers is shown, for example, by the work with ASKO – NÁBYTEK, where the lead generation chatbot brings 600 new email contacts a month.
The lead generation chatbot has another advantage as well. It continuously sorts and categorises conversations and contacts, so you get a ready database of leads to work with. This automation saves you time and lets you work with potential customers more effectively.
5. TIP | Automation: you will see the results immediately
Automation not only saves time and resources, it also raises revenue and the conversion rate of your store. Besides the quality of your service, speed is essential these days. Customers do not want to wait several minutes to be connected to an agent – they have no time and they expect an answer right away. And if you do not give them one, you will most likely lose a good number of them.
Every kind of chatbot will help you automate and speed up a range of processes while saving time and resources. Find out what automation can offer you and your business. Try Smartsupp free for 14 days and get the full version with a wide range of tools.